Meta Platforms has launched Meta One, a subscription that packages enhanced AI tools and premium features across Instagram, Facebook, WhatsApp and Meta AI. The move marks the company’s most ambitious effort so far to bring in revenue beyond digital advertising.
The service already has more than 15 million subscriptions and trials from a phased rollout that started earlier in 2026. It delivers more than 50 features focused on content creation, audience engagement and business management.
Meta One expands on the single-product plans Instagram Plus, Facebook Plus and WhatsApp Plus that arrived earlier in 2026. The new offering adds compute-heavy AI capabilities. These include image and video generation powered by Meta’s Muse models, plus tools such as Restyle on Instagram.
Pricing for Meta One Plans
Monthly prices in the U.S. start at $2.99 for single-product plans. Individual bundles cost $7.99. Creator and business bundles start at $14.99.
In the UAE, single-product plans begin at Dh5.99. Individual bundles start at Dh22.99. Creator and business bundles start at Dh46.99.
Early testing showed that more than half of people who bought bundles used both AI features and expression tools. Restyle and voice effects on Instagram stood out as major reasons people signed up.
Tools for Creators and Businesses
Creator and business subscribers get professional features built straight into the apps. An enhanced business profile can display websites, locations and customer reviews. Reels now carry a more prominent follow button. Users who engage with content can receive automatic follow invitations.
Businesses also receive expanded access to Meta Business Agent. This AI tool answers customer questions around the clock.
Creator and business bundles begin with an Essential tier priced at $14.99 per month. Higher tiers add verification, advanced analytics, enhanced support and algorithmic priority in feeds and search results.
Free Access Stays in Place
Core functions across the apps and basic Meta AI use remain free. Subscriptions unlock extra capabilities and higher AI usage limits beyond the free tier.
Meta plans to bring Meta One to its Edits video editing app and to AI glasses in the coming months. The company has said it will keep adding features and agent skills designed to help small businesses and creators handle end-to-end marketing, business operations, content creation and optimisation.
Meta’s family of apps averaged 3.6 billion daily active users earlier this year.