Cookies Policy

Last Updated: March 29, 2026

Effective Date: April 2, 2026

1. Introduction & Scope

This Cookies Policy ("Policy") explains how Informer Tech ("we," "us," "our," or "Company") uses cookies, pixels, and similar tracking technologies on our website at https://www.informertech.com (the "Website") and related services.

This Policy applies to all visitors and users of our Website, regardless of location. By accessing and using our Website, you acknowledge that you have read and understood this Policy. If you do not agree with our use of cookies, please adjust your browser settings or refrain from using our Website.

Applicable Regulations: This Policy is designed to comply with:

• GDPR (General Data Protection Regulation) – EU/EEA users
• UK PECR (Privacy and Electronic Communications Regulations)
• ePrivacy Directive – EEA-wide
• CCPA (California Consumer Privacy Act) and similar US state privacy laws

2. What Are Cookies and Similar Technologies?

Cookies

A cookie is a small text file stored on your device (computer, tablet, mobile phone) that contains information about your activity and preferences on our Website. Cookies may be set by us (first-party cookies) or by third parties (third-party cookies).

Similar Technologies

We may also use:

• Pixels / Web Beacons: Tiny images embedded in web pages or emails that track interactions and page views.
• Local Storage & Session Storage: Browser-based storage mechanisms that retain data across sessions.
• SDKs (Software Development Kits): Code integrated into applications to track user behavior and interactions.
• Tracking Parameters: URL parameters that identify the source and medium of traffic.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Website to function and provide core services. They enable you to navigate our site, access secure areas, and use critical features.

Examples:

• Session management and authentication
• CSRF (Cross-Site Request Forgery) protection
• Cookie consent preferences
• Language and accessibility settings

Legal Basis: Legitimate Interest and Contract Performance (no consent required under most jurisdictions)

3.2 Preference & Functionality Cookies

These cookies remember your choices and preferences, such as language, display settings, and user preferences, to enhance your experience on repeat visits.

Examples:

• Theme preferences (light/dark mode)
• Article reading history
• Newsletter subscription status
• Saved articles or bookmarks

Legal Basis: Legitimate Interest and Consent

3.3 Analytics & Performance Cookies

These cookies collect information about how you interact with our Website—pages visited, time spent, clicks, scroll depth, device type, and browsing patterns. This data helps us improve site performance, content relevance, and user experience.

Primary Providers:

• Google Analytics (Google LLC)
• Microsoft Clarity (Microsoft Corporation)

Legal Basis: Consent (EEA/UK); Legitimate Interest (US)

3.4 Advertising & Targeting Cookies

These cookies enable us and our advertising partners to display personalized advertisements based on your browsing history, interests, and interactions. They track your engagement across our Website and may be shared with ad networks for retargeting purposes.

Examples:

• Retargeting pixels from ad platforms
• Advertising network cookies
• Cross-site tracking for personalized ads
• Conversion tracking and ROI measurement

Legal Basis: Consent (EEA/UK); Legitimate Interest with opt-out rights (US)

4. Cookie List

* Specific advertising partners to be confirmed. See Section 5 for details.

Note: Cookie names, durations, and purposes may vary based on service updates. Refer to individual provider policies (linked below) for the most current information.

5. Third-Party Cookies & Providers

Analytics Providers

Google Analytics

• Provider: Google LLC
• Purpose: Website analytics, user behavior tracking, audience insights
• Cookies: _ga, _ga_[ID], _gid, _gat
• Privacy Policy: https://policies.google.com/privacy
• Opt-out: Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Microsoft Clarity

• Provider: Microsoft Corporation
• Purpose: Session recording, user interaction mapping, heatmaps, performance monitoring
• Cookies: clarity_cookie_check, _clck, _clsk
• Privacy Policy: https://clarity.microsoft.com/privacy
• Opt-out: Disable tracking at https://clarity.microsoft.com/

Email Marketing & Newsletters

When you subscribe to our newsletter, our email service provider may use cookies and tracking pixels in emails to:

• Track open rates and click-through rates
• Segment audiences based on engagement
• Measure campaign effectiveness
• Personalize future communications

How to Manage:

• Use the "Unsubscribe" link in any newsletter email
• Update preferences in your account settings
• Contact us at [email protected]

Advertising & Retargeting Partners

We may use cookies from third-party ad networks and platforms (e.g., Google Ads, Facebook Pixel, LinkedIn Ads) to:

• Display relevant advertisements on our Website and partner sites
• Measure ad performance and conversions
• Build audience segments for targeting
• Prevent ad fraud

Note: Specific advertising partners will be confirmed and listed upon finalization. See Section 10 (Checklist) for details.

6. Consent & Managing Cookie Preferences

Cookie Consent Banner

When you first visit our Website (or if you clear cookies), a consent banner will appear. You can:

• Accept All: Consent to all non-essential cookies
• Reject Non-Essential: Accept only strictly necessary cookies
• Manage Preferences: Customize which cookie categories you consent to

Your choice is stored in the consent_banner_dismissed cookie and respected across future visits.

Browser Controls

Most browsers allow you to:

• Block all cookies
• Allow only first-party cookies
• Delete existing cookies
• Receive alerts before cookies are set

Browser-Specific Instructions:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Edge: Settings > Privacy, search, and services > Cookies and other site data

Device & OS Settings

Your device's operating system may provide additional privacy controls:

• iOS: Settings > Apps > [App Name] > Privacy
• Android: Settings > Apps & notifications > Permissions
• Windows: Settings > Privacy & Security > App permissions

"Do Not Track" (DNT)

If you enable the DNT signal in your browser, we will respect this preference where technically feasible. However, some analytics and advertising services may not honor DNT signals. For guaranteed opt-out, use the service-specific methods listed in Section 7.

7. Opt-Out Options for Analytics & Advertising

Analytics Opt-Out

Google Analytics:

1. Install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
2. Or disable in browser settings (see Section 6)

Microsoft Clarity:

1. Visit https://clarity.microsoft.com/
2. Click "Disable Tracking" or adjust privacy settings
3. Or delete _clck and _clsk cookies manually

Advertising Opt-Out

For US Users (CCPA/State Privacy Laws):

• Visit https://optout.networkadvertising.org (NAI Opt-Out)
• Visit https://www.youradchoices.com (DAA Opt-Out)
• Visit https://optout.aboutads.info (Advertising industry self-regulatory platform)

These tools allow you to opt out of interest-based advertising from participating networks.

For EEA/UK Users:

• You may withdraw consent at any time via our cookie preference center (see Section 6)
• Contact us directly at [email protected] to request comprehensive opt-out

Google Ads Opt-Out:

• https://support.google.com/ads/answer/2662922

Facebook Pixel Opt-Out:

• Adjust ad preferences in your Facebook Account Settings > Ads

8. International Users

European Economic Area (EEA) & United Kingdom

Your Rights:

• Right to withdraw consent at any time
• Right to access, correct, or delete personal data
• Right to data portability
• Right to lodge a complaint with your local data protection authority

Consent Requirement: We require explicit, informed consent (opt-in) before placing non-essential cookies on your device.

Data Transfers: If personal data is transferred outside the EEA/UK, we ensure adequate safeguards (Standard Contractual Clauses, adequacy decisions) as required by GDPR.

Your DPA Contact:

• EU: Data Protection Officer at your country's supervisory authority
• UK: Information Commissioner's Office (ICO) – https://ico.org.uk

United States

Privacy Rights (CCPA, CPRA, and Similar Laws):

If you are a California resident or user from another US state with privacy laws, you have the right to:

• Opt-out of the "Sale" or "Sharing" of Personal Information
• Opt-out of Targeted Advertising
• Access, delete, and correct personal data
• Not be discriminated against for exercising your rights

How to Exercise US Privacy Rights:

1. Visit our Privacy Policy for a complete list of your rights and how to request
2. Contact us at [email protected] with your request
3. Use third-party opt-out tools (Section 7)

Note: We do not sell personal information in the traditional sense; however, targeted advertising through cookies may constitute a "Share" or "Sale" under some state laws. You may opt out by:

• Using the opt-out links in Section 7
• Disabling advertising cookies via our preference center

Other International Users

If you are located outside the US and EEA/UK, we still respect your privacy choices and cookie preferences. You may manage or withdraw consent using the methods in Sections 6–7.

9. Updates to This Policy

We may update this Cookies Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

• Updating the "Last Updated" date at the top of this policy
• Requesting renewed consent (where required)

Your continued use of our Website following any changes constitutes your acceptance of the updated Policy.

10. Contact & Support

Questions or Concerns?

If you have questions about this Cookies Policy, our cookie practices, or wish to exercise your privacy rights, please contact us:

Email: [email protected]

Website: https://www.informertech.com

Business Name: Informer Tech

We aim to respond to all inquiries within 30 days. If you are an EEA/UK resident, you may also contact our Data Protection Officer (if applicable) or lodge a complaint with your local data protection authority.