Advertise with Informer Tech

Our Audience Who they are

Roles: CIOs/CTOs, IT Directors, Security Leaders, Data/AI Leaders, Product/Engineering Managers, Procurement and Transformation Leads

Seniority: 60–70% manager+; 25–35% director/VP; 5–10% C‑suite

Company size: Mid-market to enterprise; strong representation in SaaS, fintech, healthcare, manufacturing, and public sector

Interests & intent signals

Topics: Cloud & Infrastructure, Cybersecurity, AI/ML, Data Engineering, DevOps, Enterprise Software, Networking, Modern Workplace

Actions: Content downloads, vendor comparisons, webinar registrations, trial sign‑ups

Geos & devices

Geographies: North America [~55–65%], EMEA [~20–30%], APAC [~10–15%]

Devices: Desktop-first (professional context); Mobile for news and social snippets

Top content categories

Cybersecurity Briefings, Cloud & DevOps Guides, AI/ML Use Cases, Product Reviews, How‑to Tutorials, Executive Insights

Typical performance ranges

In‑article display CTR: 0.40%

Homepage marquee CTR: 0.70%

Sponsored content engagement rate: 42% scroll depth, 3 min avg. time

Advertising Solutions Display (IAB standard)

Leaderboard: 728×90, 970×250

MPU/Medium Rectangle: 300×250, 336×280

Half Page: 300×600

Billboard: 970×250/970×90

Responsive/Native placements across homepage, category hubs, and in‑article

Sponsored content

Thought leadership articles, solution guides, comparison pieces, and long‑form deep dives

Includes editorial planning, SEO optimization, and social amplification

Newsletter ads

Featured Sponsor (top slot), In‑line Content Promo, Footer CTA

Dedicated email (solus) for high‑intent offers [limited inventory]

Partnership bundles

Multi‑channel packages combining display, sponsored content, newsletter, and webinar for full‑funnel impact

Targeting & Placement Options

Category/context: Cybersecurity, Cloud, AI/ML, Data, DevOps, Enterprise Software

Placement: Homepage hero vs. in‑article native; category hubs; resource library

Newsletter sections: Top story, trending, tools & downloads, event highlights

Geo/device: Target by region, country, and device (desktop/mobile)

Audience overlays: Role, seniority, industry [where available—placeholder]

Keyword/ABM alignment: Content adjacency to priority topics; account lists for amplification [optional]

Why Partner with Informer Tech

Editorial credibility: Expert analysis and practical content trusted by professionals

Niche authority: Focused B2B tech coverage attracts high‑intent buyers

Brand safety: Human‑curated placements, strict content standards, FTC-compliant disclosures

Engaged community: Deep time‑on‑page, repeat visitors, and active newsletter readership

Performance focus: Transparent reporting, optimization loops, and conversion tracking

White‑glove support: From strategy and creative to QA and post‑campaign insights

Creative Specs & Timelines Display banners

File formats: JPG, PNG, GIF (HTML5 on request)

Max file size: ≤150KB per unit; animation ≤15s, 3 loops max

Click‑through URL with UTM parameters required

Sponsored content guidelines

Word count: 900–1,300 words; clear POV; vendor disclosure included

Assets: 1–2 charts, product visuals, author bio, CTA link

SEO: Target keywords, meta title/description, internal links

Review: 2 rounds included; editorial reserve to ensure audience fit

Newsletter ads

Headline: ≤60 chars; body: ≤120–150 chars; CTA link with UTM

Image: 600×300 (optional), ≤100KB

UTM best practices

Use utm_source=InformerTech, utm_medium=[display|email|content], utm_campaign=[campaign_name]

Add utm_content=[unit/placement] for granular reporting

Brand Safety & Policies

FTC disclosure: All sponsored placements are clearly labeled

Content standards: No misleading claims; factual, user‑benefit driven messaging

Prohibited categories: Adult, tobacco/vape, gambling, political/advocacy, unverified health/financial schemes

Privacy: GDPR/CCPA‑aware practices; no sale of personal data; opt‑out honored

How to Get Started Simple 3‑step process

1 - Share your goals

Awareness, engagement, or leads—tell us what success looks like.

2 - Build your plan

We’ll recommend placements, targeting, and creative to hit your KPIs.

3 - Launch and optimize

We set live, monitor performance, and refine for outcomes.

FAQs

How is pricing structured?

Based on inventory, targeting, and deliverables. Package tiers are available; custom proposals on request.

What performance should we expect?

Benchmarks: display CTR 0.70%, newsletter CTR 3.0%, sponsored content engagement 42%. Actuals depend on creative, offer, and placement.

Can we target by role or industry?

Yes—contextual/category targeting by topic plus geo/device. Role/industry overlays available where signals support [placeholder].

How quickly can we launch?

Display/newsletter within 3–5 business days; sponsored content 2–3 weeks; webinars 3–4 weeks.

Do you offer creative development?

We can adapt existing assets and provide light copy/design support. Full creative services available as an add‑on.

What is your cancellation policy?

Campaigns may be paused or rescheduled with 7 days’ notice; sponsored content/webinars subject to production fees once in progress.