Google is experimenting with a new homepage layout that prioritizes AI features, which has the traditional Search button taking a less central role for certain users. This change affects a small group of signed-out visitors and represents an early step in integrating more AI tools directly into Google's core interface.
Overview of the Homepage Redesign
The classic Google Search experience has long centered on a prominent Search button for entering queries. Recent observations, however, reveal a simplified alternative design where that button appears less prominent. The new layout focuses on AI-driven options positioned below the search bar, aligning with the capabilities users already access through the Gemini chatbot.
New AI Buttons in the Test Layout
The redesigned homepage includes three dedicated buttons under the horizontal search bar. These are:
- Create images
- Ask about files
- Brainstorm
The AI Mode button continues to sit inside the search box itself, while the “I am feeling lucky” button has remained in place as part of the traditional elements that survived the update.
How the AI Buttons Work
The Ask about files button enables users to upload documents or PDFs and then pose questions about their contents. The Brainstorm button supports users by allowing them to think out loud with assistance from Gemini. Both buttons function without requiring users to log in.
By contrast, the Create images button is currently restricted behind a sign-in requirement. This limitation likely stems from the computational demands of generating images, which Google aims to manage by linking the feature to a verified account.
Confirmation and Current Status of the Test
The changes were initially identified through browser inspections and have been independently verified across multiple browsers, including Chrome, Edge, and Comet. The update shows up only for signed-out users and varies based on factors such as location, browser, and session details.
This appears to be a limited A/B test rather than a full rollout, as Google has not confirmed the broader scope of the modification. The experiment is still in its early stages and affects only a small number of users at this time.
Google's Ongoing Focus on AI Integration
The test reflects Google's continued development of AI-first experiences, even as it has historically emphasized the straightforward design of its homepage. While the classic Search button layout remains a core part of the experience, these modifications highlight the company's priorities around expanding AI capabilities through tools like Gemini. The current changes are experimental and subject to ongoing evaluation.