Overview
Mailchimp is an email and marketing automation platform that helps businesses build audiences, send campaigns, and track performance across email, SMS, and websites.
Key Features
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Email campaign builder with templates, A/B testing, and dynamic content on higher-tier plans
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Multi-step marketing automation, audience segmentation, and predictive analytics
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Built-in website and landing page builder, plus a separate transactional email add-on
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Optional SMS marketing and CRM-style contact and behavior tracking
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Pay-as-you-go email credits available as an alternative to monthly subscriptions