Facebook Launches a Seller App for Marketplace and a Free Facebook Verified Badge

A Standalone App Built for Marketplace Sellers

Facebook is pushing out a batch of changes aimed at lifting engagement and giving the platform a tidier structure. The headline piece is a separate app for the people who list and sell items most often on Marketplace. It's called Seller, and it pulls the selling side of Marketplace out of the main Facebook app and into its own space.

What the Seller App Handles

Inside Seller, people who list regularly can keep their inventory in one place instead of digging through the main app. The app covers three core jobs:

• Managing active listings
• Messaging buyers
• Tracking how individual items are performing

That last piece matters for anyone treating Marketplace as a small business rather than a place to clear out a garage. Seeing which items draw attention, and which sit untouched, is the kind of feedback casual sellers rarely get from a general-purpose social feed.

Why Marketplace Earned Its Own App

The scale explains the investment. Marketplace carries more than 430 million listings each month and sits inside a platform with more than 1.1 billion active users. It's also one of the clearer reasons younger people keep Facebook installed at all, which makes it one of the few parts of the app with genuine pull for an audience Meta has spent years trying to hold onto. Building dedicated tooling for the sellers who supply that inventory is a straightforward way to protect the momentum.

Facebook Verified Brings Free Identity Checks to Dating, Marketplace, and Groups

Alongside the seller tooling, Facebook is introducing a free verification system called Facebook Verified. The process is simple: take a selfie, and the system confirms you're a real person. Once that check clears, a verification mark appears on your profile across Facebook Dating, Marketplace, and Groups.

The choice of those three surfaces is telling. Dating, buying and selling, and community groups are exactly the places where you're most likely to be dealing with a stranger and wondering whether there's an actual human on the other end.

Facebook Verified Is Not Meta Verified

The naming invites confusion, so the distinction is worth spelling out. Meta Verified is the paid option — a subscription that grants a verification mark plus a bundle of other features. Facebook Verified costs nothing and does one job: confirming authenticity.

The badges look different, too. Facebook Verified appears as a check mark inside a white circle, rather than the blue badge attached to a paid Meta Verified subscription.

Facebook Tests a Full-Screen Video View at App Launch

The third change is an optional, immersive video experience. Facebook is testing a full-screen video view that appears the moment you open the app, replacing the familiar feed as the first thing you see.

The Rollout Starts Outside the United States

The test is going first to markets the company describes as video-heavy, with a United States rollout planned for next year. Anyone who doesn't want it can switch the interface off and return to the feed-based layout, so the change isn't being forced on people who open Facebook for text posts and photos.

A Familiar Experiment

This isn't new territory for Meta. The company has run a comparable test on Instagram in several markets, trying a full-screen, video-first home experience there before considering a wider push.

Meta Keeps Spinning Out New Apps

Launching separate apps has become routine for Meta, which has stepped up development to reach different slices of its user base rather than cramming every feature into one place. Recent examples include Forum, a Reddit-style app for Facebook Groups released in May, and Pocket, a vibe-coding app that arrived this month. Seller now joins that lineup.

AI Features Are on the Roadmap

The company also plans to bring AI into the app to take routine work off users' hands. Two examples have been named so far: writing descriptions for items being listed for sale, and searching through groups to answer questions. Both target friction points — the blank description box that stalls a listing, and the buried group thread that already holds the answer someone is hunting for.