Firefly Comes to the Apps Where Creatives Actually Work
If you've spent any time inside Premiere Pro trying to rename a hundred clips one by one, or hunting through Illustrator layers wondering where that missing font went — you already understand why this matters. Adobe is rolling out its Firefly AI assistant across Premiere, Illustrator, InDesign, and Frame.io, which means the AI help you've been hoping for is finally showing up where the actual work gets done.
This isn't just a cosmetic update. The assistant is getting new capabilities too — brand kit generation, product videos, and storyboard creation are all on the table now.
What the Firefly AI Assistant Can Do in Each App
Premiere Pro: Smarter Asset Management
In Premiere, the assistant takes on some of the most tedious parts of editing. It can sort assets into bins automatically, batch-rename clips across a project, identify interview questions in footage, and drop in markers. That last one alone could save hours on a long-form documentary or branded content project where you're logging hundreds of takes.
Illustrator: Layer Organization and Font Checks
Illustrator users get something genuinely useful too. The assistant can reorganize layers across an entire document and flag missing fonts before they become a problem. Anyone who's ever opened a client file and been greeted by a wall of pink "missing font" warnings knows exactly how much pain that feature will save.
InDesign and Frame.io
Adobe is bringing the assistant to InDesign and Frame.io as well, extending the same AI-assisted workflow to layout design and collaborative video review — two areas where team coordination and repetitive formatting tasks can quietly eat up an entire workday.
Firefly's Growing Roster of Supported Apps
Firefly isn't new to Adobe's ecosystem. It already works inside Express, Photoshop, and Acrobat. And it's not limited to Adobe's own infrastructure either — it's currently supported by ChatGPT, Claude, and Microsoft Copilot. Adobe has plans to add Google Gemini and Slack to that list soon, which would make Firefly even more embedded into the tools teams are already using daily.
New Features Inside the Firefly App Itself
Elements: Save and Reuse What You Create
Here's one of the more interesting additions — a feature called Elements. It lets users save AI-generated characters, objects, and locations as reusable assets that can be pulled into future projects. If you've built a character for a brand campaign, you won't have to start from scratch the next time. That kind of continuity is something creative teams have been wanting for a while.
Projects: Centralized Assets with Shared Context
The Projects feature works alongside Elements. It stores existing assets in one place and shares context across a workflow, which is particularly useful when teams are producing a video series or running a multi-touchpoint brand campaign. Both Elements and Projects are currently in private beta.
Brand Kits, Product Videos and Storyboards
Adobe is leaning harder into full creative production inside Firefly. Users can now describe a brand's style — or upload existing brand collateral — and have Firefly generate a complete brand kit. That includes logos, brand identity guidelines, and color palettes. From there, you can generate product videos directly from photos, or build storyboards to plan out video content before a single frame gets shot.
It's a workflow that used to require multiple tools and a fair amount of back-and-forth. The fact that it's moving into a single interface is a meaningful shift for small teams and solo creatives who don't have the bandwidth to juggle a dozen apps.
Adobe's Bigger Play: AI Across the Entire Creative Cloud
There's a larger strategy at work here. Adobe is developing an AI assistant designed to operate across all of its Creative Cloud apps — not just inside individual tools, but moving between them to complete multi-step tasks. The goal is to automate workflows that used to require several manual steps, essentially compressing the production process at every layer.
In terms of feature direction, Adobe is clearly pulling Firefly closer to what Canva has been building on the AI side — image generation, video tools, storyboards, and brand creation all living in one place. Whether that comparison lands as a compliment or a warning probably depends on who you ask.