Accenture Acquires Downdetector and Speedtest from Ziff Davis for $1.2 Billion
Accenture has agreed to acquire Downdetector and Speedtest, two widely used internet performance platforms owned by Ookla, in a $1.2 billion deal with Ziff Davis. The acquisition marks a significant move in the network intelligence and IT services space, positioning Accenture to deepen its capabilities in data, connectivity insights, and AI-driven enterprise solutions.
Downdetector and Speedtest are free platforms relied on by millions of users worldwide. Speedtest allows individuals and businesses to measure internet speed and performance, while Downdetector tracks outages and service disruptions across digital platforms. Together, they generate vast volumes of real-time network data — a resource that is increasingly valuable in an AI-powered economy.
The transaction remains subject to regulatory approval.
Why Accenture Is Acquiring Ookla’s Connectivity Platforms
Expanding Network Intelligence and AI Capabilities
Accenture plans to use Ookla’s products and data to strengthen its network intelligence offerings. According to statements made in the company’s press release, the acquisition will support Accenture’s efforts to help clients across business and government scale AI safely.
The strategic value lies in data. Speedtest and Downdetector continuously collect global performance metrics on broadband and mobile networks. That real-world connectivity data can be applied to optimize cloud infrastructure, improve digital experiences, and support AI systems that depend on reliable, high-speed connectivity.
By integrating Ookla’s datasets, Accenture enhances its ability to advise enterprises on network performance, resilience, and digital transformation strategies.
Supporting Cloud Providers and AI Hyperscalers
Following the acquisition, Ookla’s data will assist cloud service providers and AI hyperscalers. These organizations depend on precise network insights to manage distributed systems, reduce latency, and ensure consistent performance across regions.
Accenture has indicated that Ookla will continue operating as it does today, preserving its existing services while expanding its enterprise applications. Maintaining operational continuity ensures that Speedtest and Downdetector remain available to consumers and businesses while their underlying data infrastructure becomes part of Accenture’s broader consulting ecosystem.
The Strategic Role of Ziff Davis and Ookla
Ziff Davis’ Ownership of Ookla
Ziff Davis acquired Ookla in 2014, adding Speedtest and related connectivity tools to its media and digital portfolio. Ziff Davis also owns well-known brands including CNET, IGN, and Eurogamer.
The sale of the connectivity division reflects a strategic shift, transferring ownership of network intelligence assets to a global consulting and IT services provider better positioned to commercialize the data at enterprise scale.
Ookla’s Broader Product Portfolio
Beyond Speedtest and Downdetector, Ookla offers additional network-focused products:
- Ekahau, which provides software for network design and troubleshooting
- RootMetrics, a platform that measures mobile network speeds and performance
These tools strengthen the value of the acquisition by expanding Accenture’s access to enterprise-grade network diagnostics and analytics solutions.
Leadership Perspective on the Acquisition
Accenture’s leadership has emphasized the importance of data in scaling AI responsibly. The company views Ookla’s network intelligence as foundational to delivering safer and more scalable AI implementations for enterprise and government clients.
Ookla’s CEO has stated that joining Accenture will allow the company to scale its network data business across large enterprises globally and accelerate its goal of creating better connected experiences.
The alignment suggests a shared focus on enterprise growth, digital infrastructure modernization, and enhanced connectivity performance.
What the Acquisition Means for Downdetector and Speedtest Users
Continued Operations Under Accenture
Accenture has indicated that Ookla will continue to operate as it does today. That means consumers can expect ongoing access to:
- Free internet speed testing through Speedtest
- Real-time outage tracking via Downdetector
There is no indication that the platforms will discontinue or fundamentally change their public-facing services.
Potential Enhancements Through Enterprise Integration
While the consumer tools remain intact, their backend data may increasingly power enterprise-grade analytics. Organizations relying on cloud platforms, AI infrastructure, and distributed networks could benefit from enhanced insights derived from global connectivity data.
The acquisition may ultimately strengthen the reliability and sophistication of the services users already depend on.