MailPoet has long pitched itself as the simplest way to run newsletters directly from WordPress. In 2025, that promise holds up—especially if you blog on WordPress or sell with WooCommerce. This review cuts through the noise: what MailPoet does well, where it bumps up against limits, and how it fits the typical blogger/creator workflow today.

Summary

Solid WordPress-native email marketing with an easy editor, forms, and automations built in.

Free Starter plan: up to 500 subscribers and 5,000 emails/month with MailPoet branding and core features.

Business plan unlocks unlimited monthly sends via MailPoet’s Sending Service, advanced segmentation/automation, detailed analytics, and no branding.

WooCommerce features are a standout: abandoned cart, first-purchase flows, and transactional email customization.

Deliverability and reliability are strong for WordPress: MailPoet claims 98.5% deliverability and >99% uptime on its Sending Service.

Who MailPoet Is For

Bloggers who want to send post notifications, newsletters, and simple welcome sequences without leaving WordPress.

Content creators who capture leads with on-site forms, nurture with automated emails, and occasionally sell products, courses, or subscriptions.

WooCommerce store owners who need abandoned cart and purchase-triggered emails out of the box.

What MailPoet Does Well

WordPress-First Email Marketing

MailPoet lives inside your WordPress dashboard, so you can design and send newsletters without context-switching. It includes a drag-and-drop editor, 70+ templates, and can automatically include posts/pages in emails for easy post notifications.

  • Visual editor and templates
  • Post and page inclusion for newsletters
  • One-click unsubscribe and list management
  • Pop-up and embedded forms, custom fields, and WooCommerce checkout opt-ins
  • Import from Mailchimp supported

WooCommerce Email Marketing

If you sell with WooCommerce, MailPoet gives you prebuilt automations like abandoned cart reminders and first-purchase emails, plus options to target by product/category purchased. You can also customize WooCommerce transactional templates with its email customizer.

  • Abandoned cart and first-purchase flows
  • Product/category-based automations
  • Branded transactional emails

Deliverability and Sending

MailPoet’s optional Sending Service is designed for WordPress realities (no more relying on your web host’s shaky SMTP). The company states it can process 50,000+ emails/hour, maintains over 99% uptime, and targets a 98.5% deliverability rate. They explicitly advise against using your web host to send bulk email. Source: MailPoet Pricing page (FAQ sections).

Segmentation and Analytics

Starter includes summarized engagement stats.

Business and above add detailed email + WooCommerce analytics, engagement-based and behavioral segmentation, tags, and targeted automation, plus Google Analytics integration for subscriber tracking. Source: MailPoet Pricing page (feature comparison and FAQs).

Plans and What Bloggers Should Pick

  • Starter (Free): Up to 500 subscribers and 5,000 emails/month, uses MailPoet Sending Service, includes core features but keeps MailPoet branding and summarized stats. Good for testing or small lists (source: MailPoet Pricing; Plans and Limits KB).
  • Business: Adds unlimited monthly sends via MailPoet Sending Service, removes branding, unlocks segmentation, targeted automation, detailed analytics, and priority support. This is the practical choice for serious blogs and growing creator businesses (source: MailPoet Pricing).
  • Creator: All Business features but without MailPoet’s Sending Service—you bring your own SMTP/ESP. Ideal if you prefer self-hosted delivery like Amazon SES or SendGrid (source: MailPoet Pricing).
  • Agency: Business-level features across up to 50 sites; subscriber counts are per MailPoet instance, ideal for agencies or multi-site operators (source: MailPoet Pricing).

Pricing scales by subscriber count (from 500 up to 200,000+), with monthly or annual billing; MailPoet clarifies limits and counting rules—WordPress Users and WooCommerce Customers can count toward your subscriber total, and transactional emails (if sent through MailPoet) are factored into sending limits. Source: MailPoet Plans and Limits KB.

Real-World Workflows for Bloggers and Creators

Launch a welcome series: Deliver a lead magnet, then a 3–5 email sequence that introduces your top content.

Automate post notifications: Send new post emails automatically or bundle a weekly digest.

Segment by engagement: Re-engage readers who haven’t opened recently; reward your top fans with exclusive content.

Sell with WooCommerce: Trigger first-purchase nurture, send abandoned cart nudges, and segment by product/category purchased.

Brand your transactional emails: Keep order confirmations and shipping notices on-brand using the WooCommerce email customizer.

Pros and Cons

Pros

  • Native to WordPress, minimal setup friction
  • Strong WooCommerce integrations and transactional customization
  • Reliable sending via MailPoet’s own infrastructure (98.5% deliverability, >99% uptime stated)
  • Unlimited seats and straightforward list management
  • GDPR-friendly sign-up forms and documentation

Cons

  • Free plan capped at 500 subscribers and 5,000 emails/month, with MailPoet branding
  • Advanced segmentation, targeted automation, and detailed analytics require paid plans
  • WordPress-only: not ideal if you manage lists and funnels across multiple non-WordPress properties
  • Subscriber counting can include WordPress Users/WooCommerce Customers; transactional emails count toward limits if sent via MailPoet (see KB)

Verdict

MailPoet is a strong fit if your platform is WordPress and your audience-building happens primarily on-site. For bloggers and creators, the workflow is refreshingly simple: forms, emails, automations, and analytics are right where you publish. If you run WooCommerce, the bundled automations and email customization make it even more compelling.

Pick Starter to test and grow to a few hundred subscribers. Move to Business once you want unlimited monthly sends, deeper analytics, and advanced targeting—especially if commerce is in the mix. Choose Creator only if you’re committed to bringing your own SMTP.

Next Steps

  • Start on the Starter plan to validate deliverability and template fit.
  • Set up a 3–5 email welcome series and a weekly post digest.
  • If you sell, enable abandoned cart and first-purchase flows.
  • As you grow, upgrade to Business for segmentation and detailed analytics.