Best TV Deals for Super Bowl (2026)

Best Super Bowl TV Deals 2026 | Complete Buying Guide

Super Bowl LX kicks off February 8, 2026, at Levi's Stadium in Santa Clara—and if you're still watching on that same TV from 2019, now's the moment to upgrade. Here's the thing: retailers know you need a new screen before game day, and they're slashing prices harder than you'll see until next year's Black Friday. Maybe even harder.

Why the aggressive discounting? Manufacturers are clearing out 2024 and 2025 inventory before their shiny 2026 models hit shelves this spring. That creates a perfect storm for you—premium technology at rock-bottom prices, delivered just in time for the big game. And honestly, the improvements between last year's flagship OLED and this year's version? Marginal at best. You're not missing out.

This guide cuts through the noise. I'll show you which Super Bowl TV deals 2026 actually deliver value, which technologies matter for sports viewing, and where your money goes furthest across every budget tier. Whether you're dropping two grand on reference-quality OLED or hunting for a 70-inch budget screen, you'll know exactly what you're getting.

Why Super Bowl Season Delivers the Year's Best TV Deals

January through early February represents the retail calendar's sweet spot for television purchases. Manufacturers debut their newest lineups in March and April, which means retailers are desperate to move existing stock right now. That urgency translates directly into your savings.

Look at the numbers: OLED prices typically drop 20-40% compared to their fall pricing during this window. The Samsung S95F QD-OLED I'll recommend below? It's $1,200 cheaper than it was in November. That's not a sale—that's liquidation pricing dressed up as a Super Bowl promotion.

And unlike Black Friday's manufactured scarcity, these deals reflect genuine inventory pressure. Retailers would rather take a hit on margin than warehouse outdated models through spring. You benefit from their logistical reality. Plus, bundle opportunities emerge—soundbars, extended warranties, installation services—that you can leverage for even deeper discounts if you negotiate.

What Actually Matters for Sports Viewing

Before we dive into specific deals, let's talk about what separates a great sports TV from a mediocre one. Motion handling tops the list. Football moves fast—receivers sprinting downfield, quarterbacks scrambling, camera pans tracking 60-yard bombs. A TV with poor motion processing turns those moments into blurry messes.

You want a native 120Hz refresh rate minimum. That spec ensures smooth playback during rapid action sequences. OLED panels have a natural advantage here because their pixels respond instantaneously, eliminating the ghosting you see on cheaper LCD screens. Technologies like black frame insertion (BFI) help too, though they slightly reduce brightness.

Brightness matters more than most people think, especially if you're hosting daytime watch parties. Your living room at 2 PM on a Sunday is nothing like a dark home theater. Glare from windows, ambient light, people moving around—all of that demands a TV capable of punching through to at least 700 nits peak brightness. Anti-reflective coatings make a tangible difference here. Samsung's Glare-Free technology, which I'll discuss with the S95F, genuinely works.

And don't sleep on viewing angles. If you're having people over, not everyone gets the center seat. OLED maintains color accuracy at extreme angles. Budget LED TVs? Colors wash out and contrast collapses the moment you move 30 degrees off-center. Keep that in mind when you're planning your setup.

Best Premium OLED Deals for Super Bowl 2026

Samsung S95F QD-OLED (65-inch)

This is the TV I'd buy if money weren't the primary concern. Samsung's third-generation Quantum Dot OLED technology delivers something most OLEDs can't: serious brightness. We're talking 30% brighter HDR peaks compared to traditional WRGB OLED panels from LG or Sony.

For sports viewing, that brightness combines with Samsung's anti-reflective coating to create the best daytime viewing experience I've tested. You can host a Super Bowl party with windows open and still see every detail. The infinite contrast ratio of OLED gives you perfect blacks during night games, while the QD layer pumps out vibrant, saturated colors that make team jerseys pop.

The trade-off? No Dolby Vision support. Samsung commits to HDR10+ instead, which... look, it's fine for 99% of content. But if you're a format purist, that might bother you. It doesn't bother me. Order by January 31 to ensure delivery before kickoff.

LG C5 OLED (55-inch)

The C-series has been LG's sweet spot for years, and the C5 continues that tradition. At $999 for a 55-inch OLED, you're getting reference-quality picture performance at a price that would've bought you a mid-tier LED TV three years ago. That's remarkable value.

Four HDMI 2.1 ports mean you can connect your PS5, Xbox Series X, Apple TV 4K, and soundbar simultaneously without swapping cables. LG's webOS platform remains the most intuitive streaming interface I've used—everything loads fast, the interface makes sense, and you're watching football within seconds of turning it on.

The C5 excels in controlled lighting environments. If your viewing room has blackout curtains or you primarily watch evening games, OLED's perfect black levels showcase shadow detail that LED TVs simply can't reproduce. You'll notice it during dome stadium shots where parts of the field fall into shadow. This TV shows you everything.

Sony BRAVIA 8 OLED (65-inch)

Sony does two things exceptionally well: motion processing and audio. The Cognitive Processor XR analyzes incoming content and optimizes it specifically for sports. Fast camera pans stay smooth. Player faces remain sharp during close-ups. It's subtle but noticeable if you're comparing side-by-side.

Acoustic Surface Audio technology turns the entire screen into a speaker. Sound comes directly from where action happens on screen, which creates an immersive effect that external speakers can't quite replicate. For people who don't want to invest in a soundbar immediately, this matters.

The BRAVIA 8 also nails color accuracy out of the box. Sony's Netflix Calibrated Mode and IMAX Enhanced certification mean your post-game movie night looks as good as your football. If you value all-around excellence over single-category dominance, this is your pick.

TCL QM8K Mini-LED (75-inch)

Seventy-five inches of premium mini-LED technology for under $1,300. That's absurd. The QM8K uses over 1,000 local dimming zones to deliver contrast that rivals OLED in most scenes, paired with mini-LED brightness that crushes OLED in daytime viewing. You're getting 2,000+ nits peak brightness—enough to overcome any ambient light situation.

For Super Bowl viewing, size matters. A 75-inch screen in a medium-to-large living room creates that immersive, "you're at the stadium" feeling that smaller displays can't match. And TCL's motion handling has improved dramatically over the past two years. The 120Hz panel with game mode active delivers smooth, blur-free sports action.

The Google TV platform integrates the NFL app, YouTube TV, and every major streaming service seamlessly. If you prioritize sheer screen size and bright-room performance over perfect blacks, the QM8K delivers unbeatable value. Seriously—this is the best price-to-performance TV in this entire guide.

Samsung Q7F QLED (65-inch)

Samsung's mid-range QLED lineup doesn't get the attention it deserves. The Q7F packs Quantum Dot color technology that maintains vibrant saturation even at high brightness levels—something standard LED TVs struggle with. Colors stay punchy and accurate whether you're watching at noon or midnight.

The anti-glare screen helps with reflections, and the 120Hz refresh rate ensures smooth motion during fast plays. Samsung's Tizen platform remains fast and responsive, though the interface isn't quite as polished as LG's webOS. Still, you're getting legitimate premium features at a mid-range price.

At $799 for a 65-inch display, the Q7F sits in that Goldilocks zone where you're not sacrificing performance to hit a budget, but you're also not paying for diminishing returns at the ultra-premium tier. It's the sensible choice for most buyers.

Hisense U8QG Mini-LED (65-inch)

Gamers, pay attention. The U8QG delivers 6ms input lag in Game Mode Pro, which makes it one of the fastest TVs in this price range. If you're planning Madden tournaments during halftime or want a dual-purpose display for PS5 gaming and sports, this handles both beautifully.

Mini-LED backlighting provides superior contrast compared to standard edge-lit LED TVs. You'll notice the difference in darker scenes—stadium tunnels, shadowy sidelines, evening games. And Dolby Vision IQ adjusts HDR dynamically based on ambient light, so the picture adapts as your room's lighting changes throughout the day.

Hisense has been aggressively improving quality while undercutting established brands on price. The U8QG proves they've figured out the formula. It's a legitimate premium experience at a mid-range investment.

Hisense QD6QF QLED (70-inch)

Seventy inches. Quantum Dot color. Under $500. That combination didn't exist at this price point even two years ago. The QD6QF makes compromises—it's an edge-lit LED panel, so brightness uniformity suffers, and the 60Hz refresh rate shows motion blur during fast action—but the sheer size and color volume deliver value.

If you're setting up a guest room, basement viewing area, or just want maximum screen real estate on a tight budget, this works. Sports still look great on a big screen even without premium processing. You're trading finesse for impact, and for many buyers, that's the right call.

Samsung Crystal UHD (70-inch)

Samsung's entry-level Crystal UHD line uses the company's Tizen OS and Crystal Processor 4K to upscale broadcast content. Since most football still broadcasts in 1080p (or 720p on some networks), that upscaling matters. The processor does a decent job smoothing out compression artifacts and enhancing sharpness.

Picture quality is serviceable—not spectacular, not disappointing. It's a 70-inch Samsung TV for under $500. Set your expectations accordingly, and you'll be satisfied. It handles Sunday afternoon football just fine, especially if you're not comparing it side-by-side with a premium OLED.

Smart Buying Strategies

Order by February 1 to guarantee pre-game delivery. Retailers get slammed the week before the Super Bowl, and inventory tightens fast. If you miss this window, Presidents' Day (February 16) offers a second wave of discounts—but you'll be watching on your old TV.

Professional mounting costs $100-200 depending on wall type and whether you need wiring concealed. DIY saves money but requires two people and careful attention to stud placement. Most TVs this size weigh 50-80 pounds, and dropping one is... expensive.

Consider bundling a soundbar purchase for negotiating leverage. Retailers often have discretion to discount bundled accessories, and even a modest soundbar dramatically improves audio over built-in TV speakers.

Should You Wait for 2026 Models?

New TVs debut in spring with marginally better processors and slightly higher brightness. They'll also cost 30-50% more than current deals. For 95% of buyers, that premium buys incremental improvements you won't notice during actual viewing.

Current Super Bowl TV deals 2026 represent superior value. The technology is mature, proven, and heavily discounted. Unless you absolutely need cutting-edge specs or have unlimited budget, buy now.

Final Recommendations

Unlimited budget? The Samsung S95F delivers reference-quality sports viewing with unbeatable brightness and glare resistance.

Best overall value? TCL QM8K at 75 inches combines size, performance, and price better than anything else here.

Tightest budget? Hisense QD6QF brings Quantum Dot color and 70 inches for under $500.

Compare detailed specs at RTINGS.com and read professional reviews at CNET before finalizing your decision. Verify return policies. Order early. Your Super Bowl party deserves the upgrade.