Super Bowl LX kicks off February 8, 2026, at Levi's Stadium in Santa Clara—and if you're still watching on that same TV from 2019, now's the moment to upgrade. Here's the thing: retailers know you need a new screen before game day, and they're slashing prices harder than you'll see until next year's Black Friday. Maybe even harder.
Why the aggressive discounting? Manufacturers are clearing out 2024 and 2025 inventory before their shiny 2026 models hit shelves this spring. That creates a perfect storm for you—premium technology at rock-bottom prices, delivered just in time for the big game. And honestly, the improvements between last year's flagship OLED and this year's version? Marginal at best. You're not missing out.
This guide cuts through the noise. I'll show you which Super Bowl TV deals 2026 actually deliver value, which technologies matter for sports viewing, and where your money goes furthest across every budget tier. Whether you're dropping two grand on reference-quality OLED or hunting for a 70-inch budget screen, you'll know exactly what you're getting.
Why Super Bowl Season Delivers the Year's Best TV Deals
January through early February represents the retail calendar's sweet spot for television purchases. Manufacturers debut their newest lineups in March and April, which means retailers are desperate to move existing stock right now. That urgency translates directly into your savings.
Look at the numbers: OLED prices typically drop 20-40% compared to their fall pricing during this window. The Samsung S95F QD-OLED I'll recommend below? It's $1,200 cheaper than it was in November. That's not a sale—that's liquidation pricing dressed up as a Super Bowl promotion.
And unlike Black Friday's manufactured scarcity, these deals reflect genuine inventory pressure. Retailers would rather take a hit on margin than warehouse outdated models through spring. You benefit from their logistical reality. Plus, bundle opportunities emerge—soundbars, extended warranties, installation services—that you can leverage for even deeper discounts if you negotiate.
What Actually Matters for Sports Viewing
Before we dive into specific deals, let's talk about what separates a great sports TV from a mediocre one. Motion handling tops the list. Football moves fast—receivers sprinting downfield, quarterbacks scrambling, camera pans tracking 60-yard bombs. A TV with poor motion processing turns those moments into blurry messes.
You want a native 120Hz refresh rate minimum. That spec ensures smooth playback during rapid action sequences. OLED panels have a natural advantage here because their pixels respond instantaneously, eliminating the ghosting you see on cheaper LCD screens. Technologies like black frame insertion (BFI) help too, though they slightly reduce brightness.
Brightness matters more than most people think, especially if you're hosting daytime watch parties. Your living room at 2 PM on a Sunday is nothing like a dark home theater. Glare from windows, ambient light, people moving around—all of that demands a TV capable of punching through to at least 700 nits peak brightness. Anti-reflective coatings make a tangible difference here. Samsung's Glare-Free technology, which I'll discuss with the S95F, genuinely works.
And don't sleep on viewing angles. If you're having people over, not everyone gets the center seat. OLED maintains color accuracy at extreme angles. Budget LED TVs? Colors wash out and contrast collapses the moment you move 30 degrees off-center. Keep that in mind when you're planning your setup.

